About

ABOUT / SYDNEY FRENKEL

Sydney Frenkel is a creative focused on visual direction, storytelling, and the details that shape how brands are experienced.

With a background spanning lifestyle publishing, agency marketing, and in-house brand work, she brings a thoughtful and visually driven approach to how stories are told.

Currently working in luxury real estate marketing, Sydney supports brand marketing, creative direction, and digital strategy for one of Montecito’s leading real estate teams. Her work focuses on translating spaces, brands, and experiences into cohesive campaigns that feel natural, elevated, and engaging.

Outside of work, she is drawn to photography, coastal landscapes, and the small details that shape thoughtful design. She is especially interested in how visuals shape the way people experience places and products.