Lilah’s

Little

Bakery

Lilah's Little Bakery is a Hamptons-based bakery built around small-batch weekend drops, homemade baked goods, and a strong sense of community.

What began as a passion project quickly gained momentum through word of mouth, social media, and a loyal following of returning customers.

Rooted in simplicity, authenticity, and connection, the brand has cultivated a distinct presence that feels both local and personal.

Partnering with Lilah's Little Bakery presented an opportunity to evolve the brand's visual identity and digital presence into something more cohesive, elevated, and lifestyle-driven while preserving the warmth, authenticity, and sense of community that have defined the bakery from the beginning.

Brand Refresh

Visual Identity

Brand Kit

Typography

Color Palette

Merch

Strategy

♡ Brand Refresh ♡ Visual Identity ♡ Brand Kit ♡ Typography ♡ Color Palette ♡ Merch ♡ Strategy

Logos
lilahs little bakery logo script
L in a circle
lilah little bakery type with muffin icon
lilahs little bakery logo script light pink
Packaging
lilahs little bakery plaid background navy lilah scripty
lilahs little bakery plaid background navy lilah scripty
lilahs little bakery plaid background navy lilah scripty
Merch
white and navy trucker hat with lilah in script
green trucker hat with pink lilahs in script
maroon trucker hat with pink lilah in script
lilah in block letters green on beige tote bag
lilah in script navy on beige tote bag
lilah in script maroon on beige tote bag