Skin By TW

Sydney partnered with Skin by TW, an esthetician and makeup artist brand focused on natural, effortless beauty, to develop the brand identity from the ground up. The project included naming the brand, designing the logo, and establishing the visual direction to reflect a clean, modern, and approachable aesthetic.

She also developed brand guidelines to ensure consistency across marketing materials and digital touchpoints, helping the brand maintain a cohesive identity as it grew.

This project remains especially meaningful as one of her earliest branding projects, created during a formative stage of her creative development. Nearly a decade later, the brand continues to feel current and aligned with its original vision.